Based off several interactions I have had with people who are not in a technical industry, I don't think the concept of the Cloud has hit mainstream. The fact t

Based off several interactions I have had with people who are not in a technical industry, I don't think the concept of the Cloud has hit mainstream. The fact that Microsoft is driving the first real advertising campaign for the Cloud is both good and bad. The bad, imo, is that Microsoft is such a giant and has such a large advertising budget that people will begin to associate "The Cloud" solely with them. The really bad, imo, is that they aren't doing a very good job explaining what the concept of cloud computing really is.