It does, however, make you far more vulnerable, as any dirt found on you now reflects badly on your newly selected customer base, and they will react even more

It does, however, make you far more vulnerable, as any dirt found on you now reflects badly on your newly selected customer base, and they will react even more viciously in response. See the recent Soulcycle debacle for a prime example of that. EDIT: Heh. For those who say 'we don't do that!' - yes, you do.