One protests where they can, and where it's feasible. In this instance, they were in a position to turn down a company that not only makes software that is dire

One protests where they can, and where it's feasible. In this instance, they were in a position to turn down a company that not only makes software that is directly used for purposes they don't agree with, but whose CEO has a viewpoint they strongly oppose (in contrast with Microsoft, 3M, or Charmin, which support in a very indirect fashion).