I don't think it is the lack of land in general that they are trying to solve. They are trying to solve that there's no land close to the consumers. Growing clo

I don't think it is the lack of land in general that they are trying to solve. They are trying to solve that there's no land close to the consumers. Growing close to the consumers means fresher vegetables, less environmental impact from transports and making it possible to grow spieces that don't handle transport well.