Because it's funny, in a roast-y sort of way. And more importantly, it makes it easier for people who completely disagree with the middle part of my post to at

Because it's funny, in a roast-y sort of way. And more importantly, it makes it easier for people who completely disagree with the middle part of my post to at least read what I have to say. Ironically, this is similar to a technique which Tim talks about in 4HWW (he calls it the "compliment sandwich" - cheesy goodness) and it's a perfect example of how Tim recycles and condenses old ideas because this basic social tactic has been around forever (How to Win Friends and Influence People, the biblical book of Proverbs, etc).