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Thank you for that. That was really interesting. Have you seen any data on conversion rates for native podcast ads? They may not be targeted but given the amou
by epiphanitus 7y ago
Thank you for that. That was really interesting.
Have you seen any data on conversion rates for native podcast ads? They may not be targeted but given the amount of money being thrown at podcasters these days I wonder if there's a particularly strong advertising rationale for supporting them.
- bart_spoon 7y agoI haven't. I've never worked with podcasts. You bring up a good point however: advertising is a pretty broad brush that describes a whole host of activities. While I think advertising, and in particular "targeted" advertising, is overstated in its effect, there are probably particular subtypes or avenues that are quite powerful.