It does a simple word search, with some sort of sorting based on popularity on the store itself. What MS should do is do a Google search (or a Bing search in t

It does a simple word search, with some sort of sorting based on popularity on the store itself. What MS should do is do a Google search (or a Bing search in their case) and filter out just the app results. Then find the download link, and get you that. And that way the store becomes a storefront for not just "store" apps, but also non store apps, and therefore a comprehensive directory. MS can still provide certain benefits to devs who store-ify their apps, such as updates, easy payments, slightly better placement, etc. But the store needs to be a comprehensive directory for all apps.