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It's not the same data? Mint doesn't know where you made each purchase and for how much.

• ceejayoz 7y ago
  The only thing Mint's lacking is the geolocation of the individual merchants - something they can garner in a lot of cases from the merchant name. The grocery store I frequent includes a store number in the transaction name, for example. (Mint definitely has the "how much" bit - they've got each transaction individually, including the amount.) On the flip side, Mint has all the rest of the credit card data for the person (across potentially many different cards and card networks), savings and checking accounts, brokerage accounts, mortgages, car loans, student loans, and tax returns if you use TurboTax. I think that balances out the equation pretty handily - that amount of linked, collated data should easily be worth more than a single CC can garner.
  • mehrdadn 7y ago
    Ohh, sorry, you're talking about Mint -- somehow I confused it with Credit Karma. Yes, they have transaction history and all that from across cards. I agree, it should be pretty valuable for Intuit. What indicates to you that it's not (or not as much as you expect)?
    • ceejayoz 7y ago
      > What indicates to you that it's not (or not as much as you expect)? Intuit's a public company, making both their revenue and the number of Mint users publicly available. They're not making anywhere near what they'd need to make off their extensive data holdings to make your theory work.
      • mehrdadn 7y ago
        What I meant was, could you cite the numbers and math you are arriving at that tell you this? The 10-K I'm seeing says they make around $200M/year from desktop TurboTax and $2.2B from Mint and other services, and that's just with 20 million Mint users. That seems plenty to me.