> Beyond Meat isn't going to do much for the in terms of transitioning people who primarily eat cheaper meats. That's not really their target market at the mom

> Beyond Meat isn't going to do much for the in terms of transitioning people who primarily eat cheaper meats. That's not really their target market at the moment though. They are aiming their product at 'vegan-curious' people. People who are not adverse to eating more vegetarian products, frequently want to because of environmental/animal welfare reasons, but don't want to cos they like the taste of meat. Also, it's still very early days though - Beyond Meat can barely keep up with demand and haven't optimised their production at all. I see no reason their price curve wouldn't follow the traditional curve of almost any product where the early premium prices drop as production process matures and output ramps up.