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This looks nice, but when you say "you'll enjoy using" it sounds like the "you" is a salesperson. As an enterprise software PM who works with a lot of CRMs from
by awillen 7y ago
This looks nice, but when you say "you'll enjoy using" it sounds like the "you" is a salesperson. As an enterprise software PM who works with a lot of CRMs from a partnership/integration perspective, I can tell you that whether or not salespeople like it doesn't matter.
CRMs are tools for sales managers (and folks further up in the hierarchy) to know what's going on in their org. An incidental benefit is that reps have useful views of what's going on with their prospects, but ease of use for them is just not a concern of the buyer (hence the wild success of Salesforce, which just sucks to use).
In some categories of enterprise software, ease of use is a benefit. I was at Box in the early days when one of the big value props is that people would actually use it, because at the time they were using unsanctioned tools like Dropbox. The issue there was that managers didn't have an easy well of telling when people were using those tools, so the idea that good UX would entice users to stick with company-approved software was a good selling point.
With CRMs, that's not the case. As a rep, you're judged on your performance, and the way people see your performance is via the information you put in your CRM. If you're tracking a bunch of leads outside of your CRM, your manager will know (because you have to keep them in the loop on your deals). Thus, there's no reason for sales management to be concerned about ease of use - their CRM is going to get used because the alternative is that the reps are going to get fired.
My impression based on your marketing pages and this post is that you didn't really take the time to understand the CRM market and buyers before you built this. Your $49/month for a whole team pricing structure makes no sense - companies are absolutely willing to pay more (and are very willing to pay per user). Having a price point that low is more likely to scare off serious buyers than entice them. The fact that all of your messaging is directed at a rep is a huge problem. You need to focus on things that matter to your buyers (reporting, lead routing, pipeline management, etc.). "Wobaka is the CRM system that will make you smile" is a bad tagline - the folks buying this don't care if the people using it smile. They care about money. If your product doesn't make money (by improving time to close and/or likelihood of close), then they're not buying it whether people smile or not.
The good news is you've solicited this feedback early, and the fact that you have a well-designed UI definitely isn't a bad thing. If I were you, though, I would stop development and spend most of your time getting this in front of people in sales management to see what their feedback is. Find out what problems they have with their existing CRMs and try to solve those.