Yes, I'd prefer not calling it milk. But, at least 'almond' in the product name tells me its made of almonds. What does 'beyond meat' tell me? 'beyond' tells

Yes, I'd prefer not calling it milk. But, at least 'almond' in the product name tells me its made of almonds. What does 'beyond meat' tell me? 'beyond' tells me we are going somewhere with 'meat' as our starting point and destination unknown.