This would be a sure fire way to ensure failure of any attempt to transition society off of meat. The framing of impossible meat as meat is very intentional and

This would be a sure fire way to ensure failure of any attempt to transition society off of meat. The framing of impossible meat as meat is very intentional and key to the persuasion/marketing strategy towards transitioning meat eaters to it. If you think of it as a vegetarian option, not “meat that doesn’t hurt animals”, you will see less people choosing it because you are making it less appealing to them, since people who eat meat associate vegetarian food as less enjoyable (since otherwise they’d be preferring it.) Once the difference between real meat and artificial meat is closed in terms of flavor and texture (to the point where most meat eaters will not have a huge preference) then the framing being taken now will pay dividends.