> my issue is that we're intentionally making it harder to sell vegan/vegetarian alternatives by trying to replicate something unachievable I'm a meat eater wh

> my issue is that we're intentionally making it harder to sell vegan/vegetarian alternatives by trying to replicate something unachievable I'm a meat eater who's never opted for a meat substitute in my life until these options. They absolutely have started to achieve being a replacement. I don't need it to reliably pass as beef in a blind taste test, I just need it to be good while being essentially a burger. (Or whatever.) I was never going to try a chunk of tofu no matter how many people insist that it can be great. I tried this because people say it tastes like a burger. Some people want a new experience and some people want a familiar one. Maybe this will be a gateway item that will demystify plant-based food for me and others and make me more likely to try future products that don't mimic meat.