6 ms·
That's the general line of reasoning. I don't really buy it since a well cooked meat burger is going to be better than the beyond meat at a much lower cost. For
by hervature 7y ago
That's the general line of reasoning. I don't really buy it since a well cooked meat burger is going to be better than the beyond meat at a much lower cost. For perspective, the price per lb is more than a sirloin steak.
Very few people eat sirloin steak everyday and so Beyond Meat isn't going to do much for the in terms of transitioning people who primarily eat cheaper meats.
On the other hand, Margarine (invented in the 1800's) converted tons of people from a purely animal product to one that doesn't need animal products without marketing it as "plant based".
- esyir 7y agoAnd then we realized that hydrogenated plant fat was pretty terrible for you.
- tobtoh 7y ago> Beyond Meat isn't going to do much for the in terms of transitioning people who primarily eat cheaper meats. That's not really their target market at the moment though. They are aiming their product at 'vegan-curious' people. People who are not adverse to eating more vegetarian products, frequently want to because of environmental/animal welfare reasons, but don't want to cos they like the taste of meat. Also, it's still very early days though - Beyond Meat can barely keep up with demand and haven't optimised their production at all. I see no reason their price curve wouldn't follow the traditional curve of almost any product where the early premium prices drop as production process matures and output ramps up.