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I imagine it's easier to compare it to a burger than it is to spend marketing dollars on a new plant-based sandwich. I also imagine that because it's comparable
by Dirlewanger 7y ago
I imagine it's easier to compare it to a burger than it is to spend marketing dollars on a new plant-based sandwich. I also imagine that because it's comparable to a burger, you're not alienating those who are on the margin that still like meat, but are open to trying a plant-based "burger".
- VectorLock 7y agoI think "burger" is diversified enough that people can accept it not being meat and not compare it directly to meat. When you name a specific meat though like "plant based chicken" you can't think of anything else.