Alas I can't find the link, it was a really great article, I've just spent about 10 minutes searching for it. From memory, their logic was that even if you dec

Alas I can't find the link, it was a really great article, I've just spent about 10 minutes searching for it. From memory, their logic was that even if you decide to treat all customers equally, if you have one customer with 1k seats paying $30k, and another with 1 seat paying $30, you'll just end up treating the customers differently, it's just human nature, and there's nothing you can really do about that.