I think plant-based is actually a selling point currently, so they would be doing themselves a disservice by not making it explicit on the product. I don't expe

I think plant-based is actually a selling point currently, so they would be doing themselves a disservice by not making it explicit on the product. I don't expect people to buy it accidentally. As for the wording, I don't see why its any different from veggie burger, or diet soda. Consumers associate these products with certain properties, which can be emulated in the substitutes.