I think a big issue is that plant based foods are considered boring and ummarketable. You can’t upsell anyone on broccoli and carrots. People who want to “hyper

I think a big issue is that plant based foods are considered boring and ummarketable. You can’t upsell anyone on broccoli and carrots. People who want to “hyper optimize” are falling into a trap of marketing themselves, in a sense being told that they can’t really be healthy unless they optimize the nutrition of everything they eat. As a datapoint of one my diet consists mostly of pasta, salads, and whole vegetables, and I would consider myself to be wildly healthy by any metric upon which health could be judged. When I bring in lunches my coworkers look at me like I’m crazy because my meals seem boring, and in a real sense compared to flaming hot Cheetos and guacamole chorizo fritatas they are boring. But there is a certain zen which comes from enjoying the simple things; unfortunately this will never be a popular thing to do.