> but there should be no question that it can shape public opinion. Having worked with this technology, I question its effectiveness. Do you have any data to b

> but there should be no question that it can shape public opinion. Having worked with this technology, I question its effectiveness. Do you have any data to back up your claim that it can sway people's opinion? It seems dubious that it's more effective than traditional brand building through mass media advertising (which itself has never proven to be particularly effective).