I clicked because you said that you made something I'll "enjoy using." It made me interested to see what a CRM is. I can tell by visiting your site what purpose

I clicked because you said that you made something I'll "enjoy using." It made me interested to see what a CRM is. I can tell by visiting your site what purpose it generally serves, but nowhere did I find mention of what CRM stands for. Maybe you don't need to spell it out for your target market, but I think it would still be nice to establish the acronym for unfamiliar guests. To be fair, maybe I'm in the minority, as a quick web search provides me plenty of results clearly stating that it's "customer relationship management." In any case, good luck with your business!