5 ms·

> then owning content is part of the strategy. Why doesn't Apple buy the companies behind the best iPad/iPhone apps to make them iOS-only? I mean, it would ma

by barredo 16y ago

> then owning content is part of the strategy. Why doesn't Apple buy the companies behind the best iPad/iPhone apps to make them iOS-only? I mean, it would make sense in a way, and in the "Console Wars" console-makers have been doing this since the Nintendo-Sega days, buying studios and making exclusive games.

brudgers 16y ago
They don't buy them because: 1. iOS apps don't cost Apple anything to develop. 2. iOS app sales provide Apple with a 30% margin. 3. The distribution of iOS apps is completely under Apple's control. 4. They can always incorporate any important functionality into iOS. 5. iOS apps aren't content.
- endtime 16y ago
  >iOS apps aren't content. Under what reasonable definition of content is this true? Angry Birds and Plants vs Zombies sure feel like content to me.
  - brudgers 16y ago
    Does someone collect a license fee every time they are presented?