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It's pretty amazing that Facebook got such a foothold here that all these high profile apps use their SDK. Are they just using it for log-in? Are their mobile a
by mcintyre1994 7y ago
It's pretty amazing that Facebook got such a foothold here that all these high profile apps use their SDK. Are they just using it for log-in? Are their mobile ads better than Google's for developers? I assume that Google provide all the same tools for their own ads, analytics etc. and presumably similar tracking by Google is already baked in and unavoidable.
- dep_b 7y agoLogin is a big thing but if I can get away with it, I'll simply use a web view Facebook authentication instead. Adding all that framework weight for something the average user only uses once and will be a jarring experience from the rest of the app no matter what you do is not worth it to me.
- harryf 7y ago> Are their mobile ads better than Google's for developers? The situation may have changed but last time I worked (as a PM) with people doing mobile marketing back in 2015, Facebook App install campaigns were _massively_ better than anyone else. You could get installs for under $3 per user and the performance was fantastic eg 1000 times more installs in the same time as the next best network. Facebook may have upped their prices since and Googles App install products have got a lot better, especially on YouTube