I don't know which option is scariest. I'd have to chalk it up to incompetence and mismanaged incentives. I reckon senior management didn't have a problem with

I don't know which option is scariest. I'd have to chalk it up to incompetence and mismanaged incentives. I reckon senior management didn't have a problem with what Cambridge Analytica did at all considering its the same thing the Obama campaign pioneered (data driven political profiling and targeted advertising) in 2012. Because of how warped company opinion must be on the concept of personal data, they probably didn't care.