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This is an interesting claim and any information about this you could provide would be helpful
by acgh213 7y ago
This is an interesting claim and any information about this you could provide would be helpful
- colordrops 7y agohttps://www.theguardian.com/world/2012/feb/17/obama-digital-data-machine-facebook-election https://www.theguardian.com/world/2012/feb/17/obama-digital-...
- alexeldeib 7y agoFWIW, I don't think this is particularly revelatory. The Obama campaign was known for its effective and widespread use of digital voter information. e.g. https://www.washingtonpost.com/politics/how-the-obama-campaign-won-the-race-for-voter-data/2013/07/28/ad32c7b4-ee4e-11e2-a1f9-ea873b7e0424_story.html https://www.washingtonpost.com/politics/how-the-obama-campai...
- alexeldeib 7y agoDouble reply, but for a different angle it might be interesting to read The Gamble: Choice and Chance in the 2012 Election. It paints an interesting picture of what was effective and what wasn't in political advertising (classical advertising mostly, less focused on social media). In some cases, it's remarkable how close the margins were and how little change campaigns might effect.