Intel has apparently been milking their comfortable first place for years. So it's not weird, they've been coasting for years as they thought the race was won.

Intel has apparently been milking their comfortable first place for years. So it's not weird, they've been coasting for years as they thought the race was won. I was a little surprised, but not shocked, that Intel's best reaction to the new AMD processors was so underwhelming. Yet it's what we expect in most markets - and what happened after IE6 (or Chrome) won. Innovation stops, differentiation by anti-consumer means ramps up.