The parent said: "seems everyone I talk to" and "have started looking at beef as something to be indulged in only on occasion". Not that people weren't still ea

The parent said: "seems everyone I talk to" and "have started looking at beef as something to be indulged in only on occasion". Not that people weren't still eating the same amount or that they didn't still eat red meat on social occasions to fit in (wait, more signalling!). My dispute is with the idea that people only take an action to signal and not because they personally care.