Don't be fooled, that advertising campaign only used a 'sensible', similarly-named insurance business to introduce an unusual niche company[1] to the market. It

Don't be fooled, that advertising campaign only used a 'sensible', similarly-named insurance business to introduce an unusual niche company[1] to the market. It's a clever ploy, you can read about it in Aleksandr Orlov's book that came out a month ago. [1] http://www.comparethemeerkat.com/ http://www.comparethemeerkat.com/