I think the reality is, if we're talking about tech, that many companies market their "mission-driven" culture to make it seem like what they do somehow has mor

I think the reality is, if we're talking about tech, that many companies market their "mission-driven" culture to make it seem like what they do somehow has more meaning than working at Google or Amazon but it's mostly just a ploy to get people to do exactly this e.g. take a pay cut and feel OK about it when, in reality, what they do is probably not any more "good" for the world than what a big co is doing. I recently went to a talk on "effective altruism" and came away feeling like that was a better model for impact e.g. make a lot of money and give a lot of it away to organizations and causes where the measurable ROI is the highest.