I theorize that many self-help writers begin as people obsessed with process over end goal. After all, it's easier. Why master X when you can research the best

I theorize that many self-help writers begin as people obsessed with process over end goal. After all, it's easier. Why master X when you can research the best ways to master X (without having done so) and summarize it? You then create a strange loop in which you are, say, productive about explaining productivity (but not productive at anything else). And then, you monetize it.