Yep, but it's completely invisible to users so that could be tough to prove without a data breach. And there's massive profit motive to get away with this. Righ

Yep, but it's completely invisible to users so that could be tough to prove without a data breach. And there's massive profit motive to get away with this. Right now Google still keeps these websites in check with regards to Analytics/Ads data usage, remove the middleman and things are going to get much worse. GDPR only safeguards your data from the honest. What we need is a technological solution.