You can, however, get understanding from much less knowledge than many would have you believe. This is basically the sales pitch for every data driven company o

You can, however, get understanding from much less knowledge than many would have you believe. This is basically the sales pitch for every data driven company out there — if you’re not collecting and analysing every last bit of data you can (through our tools, natch) you dont really understand your users, you have zero understanding of the impact of your marketing...