Although we are not in the same situation, I can help you with some tips. I work for a web development company in Croatia and recently we started to search for

Although we are not in the same situation, I can help you with some tips. I work for a web development company in Croatia and recently we started to search for a great salesperson. We wrote a post on our blog http://www.logit.hr/blog/logithr-hiring-it-sales-specialist/ http://www.logit.hr/blog/logithr-hiring-it-sales-specialist/ describing what we do and what we don't want in a salesperson. (the site is in Croatian, but that post is in English). We ran a marketing campaign advertising that post on several ad networks, including Google Display Network (AdSense). It's intentionally provocative, but it did produce the results we expected, namely, a few good men worth interviewing. We treat hiring the same way we treat any other marketing ad. We want to attract great people, therefore we make an effort to make it look really good. Of course, that is only a first step in hiring process: the next step is an interview part, which is another topic altogether. The main point is this: first you need to find quality people to talk to and you need to sell them your idea. Advertising a job post might be one good way to do that.