California law [1] requires online services to offer an unsubscribe option. The only reason to add friction to the cancellation flow is to continue earning reve

California law [1] requires online services to offer an unsubscribe option. The only reason to add friction to the cancellation flow is to continue earning revenue from users who give up easily. [1] https://legiscan.com/CA/text/SB313/2017 https://legiscan.com/CA/text/SB313/2017