Information is consumed when assimilated. It isn't; everyone could watch the same film on the internet, it's not limited in supply, it's not dependent on print

Information is consumed when assimilated. It isn't; everyone could watch the same film on the internet, it's not limited in supply, it's not dependent on printing or shipping or factory production line. Once there's enough film for everyone to watch for a lifetime - say 1M hours to cover 24/7 watching for 100 years, what need is there for more film? What you describe is that people are hungry for novelty. Not more, or better, just newer. Yet there's enough books and films and songs already in existence that we could spend a lifetime exploring and not run out. How do you balance the claimed 50/50 production/consumption when there's already enough media for everyone's consumption for a lifetime, in libraries, today?