4 ms·

Which CRM software are you using?

by jjohansson 7y ago

jimmymanalel 7y ago
Currently we dont have a CRM. I am about to go with Hubspot. What do you think about Hubspot CRM for a B2C Business.
- jjohansson 7y ago
  The most important consideration with marketing automation is data integrity/accuracy. If you have a CRM, then the biggest risk to data corruption is the integration between marketing automation <> CRM. The main cause of data corruption are the rules governing how data is mapped back/forth between the systems (dupe records, incorrectly overwriting/losing data, etc). For example, "John Doe -- jdoe@gmail.com" exists in your CRM, but the customer submits a form on the site using "John L. Doe -- jldoe@company.com". Even though it's the same person, it could create a duplicate record if the rules are based on the email address or name. Alternatively, the rules could be based on a cookie containing a unique ID. But this can also be problematic when multiple people use the same computer, the customer uses different devices, or the device has high security settings that mess with cookies. Because of this, the best marketing automation system should integrate seamlessly with CRM, which means you purchase CRM + marketing automation from the same vendor. Do not trust third party integrations!! I've seen firsthand the nightmare of fubar data this creates. HubSpot marketing automation is excellent for small/midsize business (I've used them before, and it's a solid product). The main downsides to HubSpot: - Costs will grow as your database grows. This can get out of hand quickly if you have decent volume. - Their unique website visitor <> contact mapping rules is based on a cookie ID, which can be problematic in B2B settings (but not as important in B2C, where devices are shared less often) I haven't personally used HubSpot CRM, but I would go with them for data integrity reasons. Their CRM is tightly integrated with their marketing automation, which will limit data risks. Plus the CRM is free. Hope that helps.
  - jimmymanalel 7y ago
    Thanks for sharing those insights and information. Do you have any recommendations for a good CRM + Marketing Automation tool other than hubspot.
    - jjohansson 7y ago
      If you can afford it, Salesforce is the best. Beyond that, I'm not familiar with any worth using.

Which CRM software are you using?

jimmymanalel 7y ago

Currently we dont have a CRM. I am about to go with Hubspot. What do you think about Hubspot CRM for a B2C Business.

jjohansson 7y ago
The most important consideration with marketing automation is data integrity/accuracy. If you have a CRM, then the biggest risk to data corruption is the integration between marketing automation <> CRM. The main cause of data corruption are the rules governing how data is mapped back/forth between the systems (dupe records, incorrectly overwriting/losing data, etc). For example, "John Doe -- jdoe@gmail.com" exists in your CRM, but the customer submits a form on the site using "John L. Doe -- jldoe@company.com". Even though it's the same person, it could create a duplicate record if the rules are based on the email address or name. Alternatively, the rules could be based on a cookie containing a unique ID. But this can also be problematic when multiple people use the same computer, the customer uses different devices, or the device has high security settings that mess with cookies. Because of this, the best marketing automation system should integrate seamlessly with CRM, which means you purchase CRM + marketing automation from the same vendor. Do not trust third party integrations!! I've seen firsthand the nightmare of fubar data this creates. HubSpot marketing automation is excellent for small/midsize business (I've used them before, and it's a solid product). The main downsides to HubSpot: - Costs will grow as your database grows. This can get out of hand quickly if you have decent volume. - Their unique website visitor <> contact mapping rules is based on a cookie ID, which can be problematic in B2B settings (but not as important in B2C, where devices are shared less often) I haven't personally used HubSpot CRM, but I would go with them for data integrity reasons. Their CRM is tightly integrated with their marketing automation, which will limit data risks. Plus the CRM is free. Hope that helps.
- jimmymanalel 7y ago
  Thanks for sharing those insights and information. Do you have any recommendations for a good CRM + Marketing Automation tool other than hubspot.
  - jjohansson 7y ago
    If you can afford it, Salesforce is the best. Beyond that, I'm not familiar with any worth using.