Also this bloated ruggedness is mostly an aesthetic feature. I mean there are no moving parts in a digital watch. Why would you need such excessive casing. And

Also this bloated ruggedness is mostly an aesthetic feature. I mean there are no moving parts in a digital watch. Why would you need such excessive casing. And what's the benefit of a watch that can sustain a blow with a sledgehammer when there's no wrist left to wear a watch. Anyway - Seiko manufactures everything from the caliber to the casing which makes them in my opinion superior to most Swiss watch makers as those just design a casing and put an ETA in there. Also the value for price ratio of a Seiko automatic is unbeatable. Plus they revolutionized the wrist watch technologies and have lots of history to show for.