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Can someone explain me if this isn't (technically speaking) and uphill battle? Let's say all browsers implement first-party isolation and anti-fingerprinting, w
by anticristi 7y ago
Can someone explain me if this isn't (technically speaking) and uphill battle? Let's say all browsers implement first-party isolation and anti-fingerprinting, won't tracking simply move server-side?
"Hey AdTech Network. Here is the server from Free Newspaper. Can you send me an add for Free Newspaper user X at IP Y?"
"Hey Free Newspaper. Oh, that guy? I just saw him buying a flight ticket at Flight Aggregator. He is definitely Flight Aggregator user Z. Here is a targeted ad."
- cameronbrown 7y agoIt's totally possible and why IP addresses are PII. If you've got enough websites working together it's probably possible to reconstruct their browsing history, and I would guess even more accurately than with client-side tracking (where blocking cookies and adblockers at least give you some control).
- anticristi 7y agoSo then why are people so annoyed about Google not implementing anti-tracking technology, instead of being annoyed at legislators not regulating tracking à la GDPR?
- cameronbrown 7y agoI don't know. But it seems to me there's a lot of misdirected anger in the air. Trump is investigating FAANG yet nobody is willing to give him the benefit of the doubt there. If everyone was screaming at government then maybe something would change.