for an internet based (but "tangible" service) I get about 6.5% engagement (sign up, email, or call) and of that about 50% converted to customers. This is from

for an internet based (but "tangible" service) I get about 6.5% engagement (sign up, email, or call) and of that about 50% converted to customers. This is from fairly target people (people coming to our website find us through organic search almost exclusively)