It was extensibility and low barrier-to-entry that ultimately gave the web its edge over the centralized online services. Growing corporate beurocracies couldn'

It was extensibility and low barrier-to-entry that ultimately gave the web its edge over the centralized online services. Growing corporate beurocracies couldn't keep up with the creativity happening in the wild. If social is a frontier with similarly unrealized potential, an open platform will eventually emerge and innovation will happen there. Cool new things that Facebook can't wrap their head around will draw people away. One of those new things will become so popular and so essential that its centralized control becomes a general threat, and all this happens again.