Sounds like a great way for Shopify to take advantage of how small retailers (and direct-to-consumer brands) distrust Amazon because of the conflict of interest

Sounds like a great way for Shopify to take advantage of how small retailers (and direct-to-consumer brands) distrust Amazon because of the conflict of interest. They know that if they sell a lot through amazon, amazon will take the sales data and use it to undercut those same retailers / D2C brands. With Shopify there is no conflict of interest because they are a platform, and not a retailer. This sounds like a really smart move but it will be hard to pull off.