> although I feel that’s beyond the scope of a company given how resource intensive this is. That's the thing, Google banks multiple BILLION dollars in free ca

> although I feel that’s beyond the scope of a company given how resource intensive this is. That's the thing, Google banks multiple BILLION dollars in free cash every quarter. Lets say you build a 'company within the company' and give it a budget of $100M a YEAR. That is a pretty sizable enterprise for what is funded out of about 1% of the cash that would otherwise just sit around in 'cash and cash equivalents'. One might think that an executive management team might say, "Hmm, if we spend 1% of our free cash flow on improving the communications of all of our employees, what effect will that have on their productivity?" Will they be "more productive" or "less productive" ? They already have the null hypothesis results to compare to. To make a comparison, a more "traditional" company might consider starting up a private bus service to move their employees from their homes to work and back again was too resource intensive. And yet that is exactly what Google did.