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The CPM on ads is a good way to look at this. On YouTube you get anywhere from 25 cents CPM to 4 dollars, usually dependent on where your customers are from. Le

The CPM on ads is a good way to look at this. On YouTube you get anywhere from 25 cents CPM to 4 dollars, usually dependent on where your customers are from. Let's put that on the high side since I'm in the US. Would I rather pay 0.4 cents per video view or see ads? You bet I'll choose to pay that instead. Now that covers the creator costs, Google needs to take a portion of that to run their platform, so let's round it up to 1 whole cent per video. I'm still game. Now, you have to imagine the CPM is directly related to the value of the goods being sold. That scales per country. It's probably not the perfect proxy, but in the same sense that your viewers from other countries pay out different CPMs, they can probably afford different amounts per video. It isn't about anonymity. It's about abuse of data. I'm not mad that I can't make anonymous phone calls, I'm mad that my phone provider sells my real time location data. I am happy to pay a company that preserves privacy and trust them with my information. This is a bit aside though, because I more or less trust Google with my information, I just don't like ads. It's not about anonymity.

opportune 7y ago
If I could load, say, $10 into some Google account and in return that buys me complete exemption from tracking + ads on 10k site visits, I would absolutely do that in a heart beat. I wonder if they have thought about doing that yet
- naniwaduni 7y ago
  That's almost what Contributor is, but how could that possibly exempt you from tracking? They'd have to identify you to exempt you from it...
  - KptMarchewa 7y ago
    On a browser level? Some kind of google extension. Or just build in Chrome.
- notyourwork 7y ago
  I’m guessing that is not even close to revenue generated. I was told by a pandora engineer a few years ago if all users paid for premium to drop ads they couldn’t stay afloat. It seems the ad industry is milking businesses and users have no choice in the matter.
  - rgbrenner 7y ago
    Just because he worked there, doesn't mean he understands the economics of the business. A premium account is $10/mo.. or $30/quarter. Pandora is part of sirius now.. but spotify has revenue of about 5.50/user/quarter. Either Pandora is 6x more effective at monetization than Spotify (very unlikely), or that engineer was wrong.
  - JohnJamesRambo 7y ago
    If this is true why did they constantly inundate you with ads to upgrade to premium? They should have been trying to actively hide the fact they have premium.
- CydeWeys 7y ago
  https://fundingchoices.google.com/start/ https://fundingchoices.google.com/start/ ? It's sort of related.
zaarn 7y ago
You don't pay 0.4 cents to watch a video though, some advertiser pays that to get you to watch the ad. The true value of the video is likely much lower.
- pdkl95 7y ago
  > You don't pay 0.4 cents to watch a video though Sometimes we pay a lot more: https://graphtreon.com/patreon-stats https://graphtreon.com/patreon-stats > The true value of the video is likely much lower. The true value of the video varies a lot. Some are demonstrably very highly valued: https://graphtreon.com/top-patreon-creators https://graphtreon.com/top-patreon-creators
  - zaarn 7y ago
    I don't think patreon is a good metric since there a low number of people pay for content early or exlusives, meaning the cost is distributed among less people. A video on youtube will cost less and has less value since it's available to more people.

opportune 7y ago

If I could load, say, $10 into some Google account and in return that buys me complete exemption from tracking + ads on 10k site visits, I would absolutely do that in a heart beat. I wonder if they have thought about doing that yet

naniwaduni 7y ago
That's almost what Contributor is, but how could that possibly exempt you from tracking? They'd have to identify you to exempt you from it...
- KptMarchewa 7y ago
  On a browser level? Some kind of google extension. Or just build in Chrome.
notyourwork 7y ago
I’m guessing that is not even close to revenue generated. I was told by a pandora engineer a few years ago if all users paid for premium to drop ads they couldn’t stay afloat. It seems the ad industry is milking businesses and users have no choice in the matter.
- rgbrenner 7y ago
  Just because he worked there, doesn't mean he understands the economics of the business. A premium account is $10/mo.. or $30/quarter. Pandora is part of sirius now.. but spotify has revenue of about 5.50/user/quarter. Either Pandora is 6x more effective at monetization than Spotify (very unlikely), or that engineer was wrong.
- JohnJamesRambo 7y ago
  If this is true why did they constantly inundate you with ads to upgrade to premium? They should have been trying to actively hide the fact they have premium.
CydeWeys 7y ago
https://fundingchoices.google.com/start/ https://fundingchoices.google.com/start/ ? It's sort of related.

zaarn 7y ago

You don't pay 0.4 cents to watch a video though, some advertiser pays that to get you to watch the ad. The true value of the video is likely much lower.

pdkl95 7y ago
> You don't pay 0.4 cents to watch a video though Sometimes we pay a lot more: https://graphtreon.com/patreon-stats https://graphtreon.com/patreon-stats > The true value of the video is likely much lower. The true value of the video varies a lot. Some are demonstrably very highly valued: https://graphtreon.com/top-patreon-creators https://graphtreon.com/top-patreon-creators
- zaarn 7y ago
  I don't think patreon is a good metric since there a low number of people pay for content early or exlusives, meaning the cost is distributed among less people. A video on youtube will cost less and has less value since it's available to more people.