Judging by the comments in this thread & the way the media is writing headlines this makes it sound like Hasbro is buying Peppa / a one-off cartoon studio for $

Judging by the comments in this thread & the way the media is writing headlines this makes it sound like Hasbro is buying Peppa / a one-off cartoon studio for $4b When in fact what Hasbro is actually buying is Entertainment One (EO) which is a massive media conglomerate . (1) EO acquires stakes and licensing rights in dozens of properties, including the studio behind Peppa that they paid ~$210m for in 2015 (2) For Hasbro this acquisition lines them up with a licensing rich catalog to push out their wares and open new worldwide markets. Beyond that EO is a: - 50 year old company - Generates >$1b in revenue / annually - Thousands of employees - Hundreds of entertainment properties with more than 80,000 hours of film and television content and approximately 40,000 music tracks. - Mini-disney model of robust acquisition and then licensing / merchandising https://en.wikipedia.org/wiki/Entertainment_One https://en.wikipedia.org/wiki/Entertainment_One (1) https://www.crunchbase.com/acquisition/entertainment-one-acquires-astley-baker-davies-ltd--68dfa045#section-overview https://www.crunchbase.com/acquisition/entertainment-one-acq... (2)