Then differentiate! My point is "online dating" is a non-sensical way to differentiate Tinder from www.MutualInterestForums.com. Maybe use "algorithmic dating"

Then differentiate! My point is "online dating" is a non-sensical way to differentiate Tinder from www.MutualInterestForums.com. Maybe use "algorithmic dating" as a term? And even then, the algorithm is also often informed by your list of friends. Also, "organic" doesn't exactly describe much of what used to be traditional dating, either. Your parents setting you up isn't organic.