Hmmm, I found this post underwhelming, and it didn't deliver on the title for me. The observations up front apply to people in general, not just small business

Hmmm, I found this post underwhelming, and it didn't deliver on the title for me. The observations up front apply to people in general, not just small business owners. People are busy, impatient, prideful, etc. The recommendations are similarly lightweight. Be attentive, be nice, be patient. K, thx.