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... unless this practice becomes pervasive, in which case advertisers generally will stop seeing sponsoring this kind of content as worthwhile, and it will no l
by apendleton 7y ago
... unless this practice becomes pervasive, in which case advertisers generally will stop seeing sponsoring this kind of content as worthwhile, and it will no longer be cost-effective to produce it. Your approach depends on most people continuing to view the ads, or at least to be perceived as viewing the ads (doing the "work" to make them cost-effective) while you avoid doing so. It's a classic free-rider problem.
- ajayyy 7y agoAccording to some guy on reddit, they do have pretty detailed viewer retention graphs. https://i.imgur.com/LSobAV4.png https://i.imgur.com/LSobAV4.png https://www.reddit.com/r/firefox/comments/cl5t45/i_made_an_addon_that_allows_you_to_skip_those/evu1dni/ https://www.reddit.com/r/firefox/comments/cl5t45/i_made_an_a... - Developer
- Spivak 7y agoTrue but I don’t really think there’s any downside to being a free rider, the cost of people just manually skipping the ad is already accounted for and an extension like this will always be super niche like similar tools for podcasts. You with your fancy automated thing that works sometimes is a fraction of a fraction of the viewership that doesn’t see the ad because the viewer wasn’t paying attention or went to the bathroom or fridge. Life is too short to worry about business models changing like this. If you have to watch the ad out of fear that if you don’t you’ll be forced to watch the ad then you might as well not watch the ad.