Makes sense. I think that individuals are much more empowered to block tracking on the web than in other places (usually). Banks and credit card companies are m

Makes sense. I think that individuals are much more empowered to block tracking on the web than in other places (usually). Banks and credit card companies are massive sellers of personal and behavioral data, and the FCC rolled back consumer protections which prevented ISPs from selling your data - which is much more broad than just what sites you visit (think applications, DNS, TV watching behavior). Add the pervasive CCTV, mobile phone location selling by carriers, private companies recording license plates and selling the data about your physical whereabouts and patterns, and I agree we have a problem, and it’s less about whether you clicked a call to action and more about the normalization of pervasive surveillance. In the US we’re especially screwed because ISPs have largely blocked off competition that could offer privacy. Most analytics tools that aren’t coupled with ad networks aren’t trying to get around ad blocking extensions, even though it’s pretty easy to do. Like, surprisingly easy. Unethical companies are doing that and more - see the aggressive stance Apple has taken with ITP. They’re not reacting to general cookie sharing, but to companies that are attacking the browser’s storage mechanisms to expose data from other sites. Long story short, vote for privacy forward leaders if you live somewhere that allows you to. Laws like GDPR and the CCPA are moves in the right direction. Heap is already compliant with both and I hope more protections continue to make their way to the public. Edit: I know we are GDPR compliant and intend to be CCPA compliant but I’m not sure we are yet since it isn’t yet in effect.