My girlfriend and I stumbled upon a cupcake spot in Georgetown (Washington DC) this weekend. It's a somewhat similar model, and they have a site that gives you

My girlfriend and I stumbled upon a cupcake spot in Georgetown (Washington DC) this weekend. It's a somewhat similar model, and they have a site that gives you a sense of the branding: http://www.georgetowncupcake.com/ http://www.georgetowncupcake.com/ Cupcakes...there's a higher perceived value and a fun/childhood/novelty aspect. I paid $3.00 for one, it would be tougher to charge that for a cookie. The store was busy, people were buying them by the half dozen for parties. There was a viral aspect as people were walking down the street happily eating these messy cupcakes. Anyway, I love cookies and wish you luck! Let us know how you proceed.