This paper by the creators of AdNauseum explains their approach and philosophy - http://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf http://ceur-ws.org/Vol-1873/IWP

This paper by the creators of AdNauseum explains their approach and philosophy - http://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf http://ceur-ws.org/Vol-1873/IWPE17_paper_23.pdf Individual people opting out of tracking doesn't meaningfully attack the ad tracking infrastructure, and will always be limited to a small percentage of technically proficient users who care about privacy. A collective approach feeds bad data into their infrastructure, making their data less meaningful for ad tracking and also helping protect the privacy of everyone.