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getting a nice body - looking beautiful - is probably one of the most valuable benefits you could offer to someone. rule of marketing - human drives. 4HB appeal
by zackattack 16y ago
getting a nice body - looking beautiful - is probably one of the most valuable benefits you could offer to someone. rule of marketing - human drives. 4HB appeals to drive to bond, drive to defend, drive to acquire.
- philwelch 16y agoPlus--as far as the "four hour" promise goes--the desire not to work very hard or very long for it.
- deleted 16y ago[deleted]
- jared314 16y agoHaving read some of his stuff, you are incorrect about not working hard.
- InfinityX0 16y agoThe ridiculousness of this stuff is not the content, it's the linkbait hyperbole he uses to market it. He draws people in with shit like "The 4 Hour Workweek", even though his content doesn't say that's actually going to be the case - at least not until deep into the process. And it pervades everything he does - shady marketing tactics that cover up content that's actually pretty decent.
- jordanmessina 16y agoAre they shady tactics if they actually work and the content is decent as you say? The point of marketing is to get the eyeballs, if your content is garbage then that's a whole other issue. Maybe you can go into more detail about what's shady about his tactics?
- billjings 16y agoWhat does the shadiness of the tactics have to do with their effectiveness and their aim? If they're shady, they're shady.
- jasonshen 16y agoAnd by reading it you fulfill the drive to learn as well. All four are hit.
- forkrulassail 16y agoVery true. He knows this too well. Why he tested the top searched content. Brilliant from a marketing perspective, saying nothing about substance.